Associate Director, Caregiver/Patient Marketing

Job Description

Job Title:

Associate Director, Caregiver/Patient Marketing

Department:

Commercial - Marketing

Location:

Paramus, NJ/Hybrid

Reports To:

Director, Patient/Caregiver Marketing

Status:

Regular, Full-time, Exempt

Start Date:

Compensation:

Job Summary

Reporting to the Director of Patient/Caregiver Marketing, the Associate Director of Caregiver/Patient Marketing will play a key role in NS Pharma’s patient-centric marketing activities in the US for our current and future ultra rare disease breakthrough therapies.

The Associate Director of Caregiver/Patient Marketing will assist in the creation of promotional materials that enhance disease understanding and treatment benefits using scientifically sound and market-based insights. The Associate Director will collaborate with internal and external stakeholders to ensure strong cross-functional alignment in the execution of strategic and tactical priorities.

Essential Duties and Responsibilities
(Include but not limited to the following. Other duties may be assigned.)

  • Contribute to strategic development and execution of brand initiatives.
  • Develop and execute patient/caregiver marketing tactics across all channels including digital, promotional campaigns, adherence programs, speaker decks, etc.
  • Participate in cultivation of patient market research to gain customer insights
  • Manage approval process of patient-facing materials through internal review to align with compliance, medical, regulatory and legal requirements
  • Collaborate with external agency partners to produce deliverables on strategy within timelines and budget
  • Travel approximately 20%

Qualifications

  • Proven track record of delivering results within patient/consumer marketing roles.
  • Strong grasp of fundamental consumer marketing and engagement concepts including patient journey mapping, segmentation, omnichannel, branding, and patient-centric design.
  • Demonstrated track record of executing fully integrated digital campaigns for patients.
  • Strong leadership and emotional intelligence skills; capable of working through ambiguity with a focus on solutions.
  • Proven advanced analytical skills and ability to translate data into actionable insights.
  • Participate in the brand planning process and market research activities. Work with Director of Patient/Caregiver Marketing to align on patient engagement strategy, identify and manage cross-functional dependencies.
  • This position will operate in a cross-functional environment, focused on operational planning for a new product launch.
  • Manage and represent the brand on multiple internal and external functional groups to drive the completion of projects in a timely fashion and within budget. Must be able to collaborate with functions such as: market research, project management, insights & analytics, patient support, HCP marketing, advocacy, corporate communications, and finance.
  • Play a lead role in the development and execution of tactical plan. Manage and collaborate with external agencies and extended team members to ensure alignment of marketing tactics with Consumer brand strategy.
  • Coordinate and participate in the brand planning process and market research activities. Align on patient engagement strategy, identify and manage cross-functional dependencies, and help prepare clear and concise presentations to commercial leadership.
  • Develop exceptional patient/caregiver messaging and creative assets.
  • Strong organizational and operational skills, with attention to detail and sound business judgment.
  • Ability to adapt and thrive within a fast-paced and dynamic environment.

Education and/or Experience

  • Bachelor’s degree and 7+ years of pharmaceutical marketing experience with a strong track record in consumer marketing roles required
  • Dedicated experience in marketing – rare/ultra rare pharmaceutical products preferred.
  • Strong digital marketing experience, having executed omnichannel campaigns.
  • Demonstrated ability to effectively implement and communicate core brand positioning and messaging.
  • Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-though of clear action plans.
  • Demonstrated ability to coordinate, prioritize and execute multiple projects simultaneously with keen attention to detail.
  • Comfortable designing relevant campaign KPIs and closely monitoring performance.
  • Success in evaluating key business/scientific challenges.
  • History of collaboration across departments to deliver complex initiatives having cross-functional impact.